Net-A-Porter Just Launched All Your Favourite Instagram Fashion Brands

Net-A-Porter Just Launched All Your Favourite Instagram Fashion Brands

The fashion industry has undergone a seismic shift thanks to Instagram, where independent direct-to-consumer labels have grown a loyal following of fashion obsessives by offering once-a-week shopping windows of small-batch collections, fostering a cult audience that lives by the mantra: “If you know, you know.”

Trust Elizabeth von der Goltz, Net-A-Porter’s global buying director, to be ahead of the sartorial curve with this change of mood. Exclusively snapping up seven of the most successful Insta brands, the luxury fashion retailer has provided a platform for loyal and new customers alike to buy into the zeitgeist’s coolest indie labels.

“With a global audience of 2 million Instagram followers between them, these are the cult brands of the moment, who have a fiercely dedicated fanbase,” Elizabeth explains. “We are so excited to be able to offer our customers a way of being ‘in’ their close-knit communities.”

From sweet puff-sleeved blouse brand MaisonCléo to silk dress aficionados Art Dealer, click through to find the brands to shop at Net-A-Porter this summer.

The Line by K

Who? Founded by blogger-turned-designer Karla Deras, LA-based brand The Line by K creates high-octane basics that are – you guessed it – anything but basic. Think of the pieces as elevated but contemporary additions to complement the rest of your wardrobe, whether it’s a jersey asymmetric tank top or silk slip skirt. Net-A-Porter has bought 12 styles from the brand.

Biggest fans: Everyone from Lindsey Holland to Elizabeth and Victoria Lejonhjärta.

Average price point? £180

Favourite piece? The cherry-print crêpe de chine dress, which will see us through every summer soirée, from wedding to garden party. We’re pairing with barely there sandals and a wicker bag.

When can we shop? Now

Photo: Leonie Hanne

Art Dealer

Who? The Barcelona-based brand was founded by Carolina Cerutti and specialises in silk dresses that are sure to inspire fans of Réalisation Par and Attico. Wrap dresses and animal prints are the label’s forte, but the more recent vintage-inspired cuts are just as beautiful. Net-A-Porter will be stocking 10 romantic summer-ready designs by the label.

Biggest fans: Copenhagen’s coolest: Jeanette Madsen, Trine Kjaer and Emili Sindlev.

Average price point? £300

Favourite piece? The Kate dress (pictured), with its wrap front and blouson sleeves. We’ll be pairing with loafers and pearl barrettes.

When can we shop? From early June.

Photo: Art Dealer


Who? Anyone who’s fallen hard for either the prairie or ’80s revivals will already be familiar with MaisonCléo, the French label founded by mother-and-daughter duo Marie and Cléo. Their handmade to order blouses and dresses – which come in cut-off fabrics like sheer tulle and metallic blue silk – have their Insta followers waiting gleefully for 6.30pm every Wednesday, when they open up shop to customers.

Biggest fans: Emily Ratajkowski, Stella von Senger and Clara Cornet.

Average price point? £205

Favourite piece? This disco-ready dress, which will go nicely with silver heels and chandelier earrings.

When can we shop? From 17th June.

Photo: Chloé Bruhat


Who? Founded by Margaret and Katherine Kleveland and their collective of LA-based women, Dôen embodies California cool. With easy silhouettes inspired by the vintage designs of ’60s and ’70s Los Angeles, their forte is dreamy dresses and billowy blouses in floral prints that would look as great with a pair of sandals by the coast as layered up with a trench in autumn.

Biggest fans: Rachel Zoe, natch.

Average price point? £180

Favourite piece? The Sol floral print dress, which we’re teaming with white Converse and gold hoops this summer.

When can we shop? Now

Photo: Lisa Przystup

Frankie Shop

Who? With just two bricks-and-mortar locations – Paris and New York – Frankie Shop has been a must-visit for travellers, filling their boots with casual cool workwear and kitsch accessories. Launching 19 exclusive styles on Net-A-Porter, expect the capsule to sell out, and fast.

Average price point? £180

Favourite piece? The belted utility jacket in khaki, which will layer nicely over floral dresses for those summer sundowners.

When can we shop? From 20th May

Photo: Frankie Shop

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