This Is The Most-Googled Style Of Jeans In 2019 (& It’s Not Skinny)

This Is The Most-Googled Style Of Jeans In 2019 (& It’s Not Skinny)

Unsurprisingly, according to global fashion search platform Lyst, jeans are one of the most searched-for items worldwide. In its deep dive into 2019’s denim trends, Lyst found that there were 13 searches per second over the past year, making them the third most searched-for category behind (you guessed it) trainers and dresses.

Skinny jeans are finally on their way out, making way for boyfriend, mom and wide-legged variations, while another ’00s favourite makes a strong comeback: low-rise and hipster jeans have increased in search in the past six months. J.Lo eat your heart out. The platform also conducted a consumer survey on the most iconic denim looks of all time. The winner? James Dean’s effortless Levi’s look, closely followed by Britney and Justin’s co-ordinating head-to-toe denim moment.

With 1,800 gallons of water used to produce just one pair of jeans, and a plethora of forward-thinking sustainable denim brands putting workers’ rights and eco-friendly production front and centre, there’s hope that customers will invest more in better quality denim. However, the report found that shoppers are willing to spend 22% more on denim jackets than they are jeans. That said, Lyst saw a growing interest in sustainable denim, with the search term jumping to a page view increase of 193%.

The line between fashion and the internet is so blurred that memes often precede the reputation of the item they feature. The weird and wonderful pieces that got people searching this year were Kiev label Ksenia Schnaider’s asymmetrical jeans (Celine Dion was spotted in a pair at Paris Couture Fashion Week, obvs), Y/Project’s SS19 denim pants (which in turn resulted in a 2,250% increase in the search term ‘janties’ ahead of Coachella) and R13’s denim skirt and jeans combo. All highly distressing, we think you’ll agree.

The breakout denim trends of the year, though, are all far more appealing. From pastel hues to cargo styles, wide-legged pieces to Bermuda shorts, click through to see the denim stars of 2019 so far.

Matching co-ords were up 250% on search, and Monki’s cloudy pink two-piece was top of the list for London.

Monki Tie-Dye Denim Jacket, $60, available at Monki

Searches for high-rise wide-legged jeans were up 68%, and this ice-white Jacquemus pair was trending in Paris.

Jacquemus Prago High-Rise Wide-Leg Jeans, $112, available at Moda Operandi

Pastel hues were up on search by 103%, with Acne’s candy floss pair popular in Milan.

Acne Studios Straight Fit Jeans in Pink, $260, available at Acne Studios

Boiler suits have been denim’s breakout star this year. Topshop’s white short-sleeved number topped the 120% surge in search.

Topshop Short Sleeve Denim Boiler Suit, $55, available at Topshop

Not for the faint-hearted, barrel leg jeans were up 34% on search. This swashbuckling Attico pair is for those going bold.

Attico High-Rise Cavalier Jeans, $235, available at mytheresa

SS19 means all things Cali cool, and Bermuda shorts are no exception. Up 53%, these Frame cutoffs are leading the charge.

Frame Le Vintage Bermuda Denim Shorts, $163, available at mytheresa

Utility details hit this season hard and cargo trousers were an easy win, up 75%. This striped Ganni pair is trending in London.

Ganni Striped High-Rise Wide-Leg Jeans, $96, available at Net-A-Porter

Agolde’s distressed pair was the most popular in New York, fronting the 112% rise in searches for ripped jeans.

Agolde ’90s Distressed High-Rise Boyfriend Jeans, $220, available at Net-A-Porter

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