7 New Swim Brands To Bookmark This Summer
Stepping outside of your
swimsuit comfort zone is easier said than done. Once you’ve found your go-to silhouette and brand, they’re your ride-or-dies until the end of time (or the elastic wears out). Every brand approaches swim design differently from their fit down to their fabric quality. So, trying out a new brand is a big bet. But you may discover a new line that trumps all others and becomes your go-to. Thicker fabrics, more compression, fun textures, the opportunities are endless. The swim market is blossoming with shiny new swim brands with innovative fits and sustainable practices.
The best part?
The right swimsuits also double as clothing. One pieces? They’re practically bodysuits. Bikini tops? A sporty bra to layer over and under your clothing. Ahead, 12 swimsuit brands you’ll want to wear on repeat come summertime.
Inspired by youth culture, nostalgia for the
’80s and ’90s and New York street style, Danielle Guizio’s eponymous label has grown rapidly from the statement graphic t-shirts she started with; thanks in part to Danielle’s It girl status ( she currently has 322k followers on Instagram). Her swimwear designs reference retro sportswear and sport graphic logo designs and rhinestone embellishments.
Danielle Guizio Lure Bikini Top, $115, available at Farfetch Danielle Guizio Lure Bikini Bottoms, $111, available at Farfetch
Anemone is a fashion girl’s dream. Inspired by Kate Moss’s ’90s wardrobe (particularly citing Moss circa the
MET Gala 1995 in ), their simple, seamless designs recall the very best of ’90s dressing. Complete with that yellow Calvin Klein dress skinny straps, square necklines and ditsy floral designs. These are pieces pretty enough to wear out of the pool with cut-off shorts or a beach cover-up.
Anemone Swim Navy Balconette Underwire Bikini Top, $111.62, available at Anemone Swim Anemone Swim Navy High Waisted Cheeky Bottom with Floral Embroidery, $150.07, available at Anemone Swim
Australian brand Bamba favours ’80s-inspired minimal designs,
daring high-leg cuts, bright and bold colours and patterns (such as neon and animal print). They partner with ECONYL® to recover waste nylon from the world’s oceans and recycle it to make their swimsuits.
Bamba Bella Bikini Top – Zebra, $47.96, available at Bamba Bamba Elle Bikini Bottoms – Zebra, $42.58, available at Bamba
Spotted on the likes of
Kim Kardashian-West, Irina Shayk and Dua Lipa, Italian-based Reina Olga is known for creating designs for those who think less is more on the beach. Founders, designers and sisters Guia and Isotta Cleps clearly know what makes Instagrammable swimwear (itty-bitty string bikinis, square-neck ‘scrunchie sets’ and halter-neck swimsuits with major cut-outs). Reina Olga Bardot Underwired Swimsuit, $160, available at MatchesFashion.com
Founder and designer Roxana Salehoun created the eponymous brand because of her love for the glitz and glamour of
vintage swimwear. Her designs feature pretty ruching, ruffled necklines, embellishment, retro-inspired prints ( paisley bikini anyone?) and flower appliqués.
Roxana Salehoun Halter Bikini Bra, $110.78, available at Roxana Salehoun Roxana Salehoun Side Ruffle Bikini Bottoms, $80.78, available at Roxana Salehoun
Remember those neon underwired, patchwork bikinis with bold black edging
that ? The style was courtesy of Triangl, an Australian swimwear brand that makes their pieces from technical fabrics such as neoprane. They continue to produce bright and bold designs that everyone seemed to have in 2015 the Insta’ set love. Triangl Keila – Sky, $76.16, available at Triangl
Launched in summer 2018, YouSwim made quite a splash in the swimwear industry with their bold
body-inclusivity stance; they claimed that they had designed one single swimsuit to fit all women in standard sizes 8 to 14 and adapting to the natural changes of the body ( the Aplomb swimsuit). They have now extended their collection to feature two bikini styles (also with their for-all fit technology). All YouSwim’s pieces are ethically woven, dyed, cut and sewn in England using European-sourced nylon and elastane, and sent from the brand’s base in London in totally biodegradable packaging. You Swim Aplomb One-Piece, $99, available at You Swim
Like what you see? How about some more R29 goodness, right here?
26 Knits To Fall In Love With This Summer
This ASOS Drop Is Perfect For Charity Shop Hunters
Rixo Has Made The Ultimate French Girl Capsule Collection