7 New Swim Brands To Bookmark This Summer

7 New Swim Brands To Bookmark This Summer
Source: https://www.refinery29.uk/en-gb/new-swimsuit-brands-2019?utm_source=feed&utm_medium=rss

Stepping outside of your swimsuit comfort zone is easier said than done. Once you’ve found your go-to silhouette and brand, they’re your ride-or-dies until the end of time (or the elastic wears out). Every brand approaches swim design differently from their fit down to their fabric quality. So, trying out a new brand is a big bet. But you may discover a new line that trumps all others and becomes your go-to. Thicker fabrics, more compression, fun textures, the opportunities are endless. The swim market is blossoming with shiny new swim brands with innovative fits and sustainable practices.

The best part? The right swimsuits also double as clothing. One pieces? They’re practically bodysuits. Bikini tops? A sporty bra to layer over and under your clothing. Ahead, 12 swimsuit brands you’ll want to wear on repeat come summertime.

Danielle Guizio

Inspired by youth culture, nostalgia for the ’80s and ’90s and New York street style, Danielle Guizio’s eponymous label has grown rapidly from the statement graphic t-shirts she started with; thanks in part to Danielle’s It girl status (she currently has 322k followers on Instagram). Her swimwear designs reference retro sportswear and sport graphic logo designs and rhinestone embellishments.

Danielle Guizio Lure Bikini Top, $115, available at Farfetch

Danielle Guizio Lure Bikini Bottoms, $111, available at Farfetch

Anemone Swim

Anemone is a fashion girl’s dream. Inspired by Kate Moss’s ’90s wardrobe (particularly citing Moss circa the MET Gala 1995 in that yellow Calvin Klein dress), their simple, seamless designs recall the very best of ’90s dressing. Complete with skinny straps, square necklines and ditsy floral designs. These are pieces pretty enough to wear out of the pool with cut-off shorts or a beach cover-up.

Anemone Swim Navy Balconette Underwire Bikini Top, $111.62, available at Anemone Swim

Anemone Swim Navy High Waisted Cheeky Bottom with Floral Embroidery, $150.07, available at Anemone Swim

Bamba Swim

Australian brand Bamba favours ’80s-inspired minimal designs, daring high-leg cuts, bright and bold colours and patterns (such as neon and animal print). They partner with ECONYL® to recover waste nylon from the world’s oceans and recycle it to make their swimsuits.

Bamba Bella Bikini Top – Zebra, $47.96, available at Bamba

Bamba Elle Bikini Bottoms – Zebra, $42.58, available at Bamba

Reina Olga

Spotted on the likes of Kim Kardashian-West, Irina Shayk and Dua Lipa, Italian-based Reina Olga is known for creating designs for those who think less is more on the beach. Founders, designers and sisters Guia and Isotta Cleps clearly know what makes Instagrammable swimwear (itty-bitty string bikinis, square-neck ‘scrunchie sets’ and halter-neck swimsuits with major cut-outs).

Reina Olga Bardot Underwired Swimsuit, $160, available at MatchesFashion.com

Roxana Salehoun

Founder and designer Roxana Salehoun created the eponymous brand because of her love for the glitz and glamour of vintage swimwear. Her designs feature pretty ruching, ruffled necklines, embellishment, retro-inspired prints (paisley bikini anyone?) and flower appliqués.

Roxana Salehoun Halter Bikini Bra, $110.78, available at Roxana Salehoun

Roxana Salehoun Side Ruffle Bikini Bottoms, $80.78, available at Roxana Salehoun


Remember those neon underwired, patchwork bikinis with bold black edging that everyone seemed to have in 2015? The style was courtesy of Triangl, an Australian swimwear brand that makes their pieces from technical fabrics such as neoprane. They continue to produce bright and bold designs that the Insta’ set love.

Triangl Keila – Sky, $76.16, available at Triangl


Launched in summer 2018, YouSwim made quite a splash in the swimwear industry with their bold body-inclusivity stance; they claimed that they had designed one single swimsuit to fit all women in standard sizes 8 to 14 and adapting to the natural changes of the body (the Aplomb swimsuit). They have now extended their collection to feature two bikini styles (also with their for-all fit technology). All YouSwim’s pieces are ethically woven, dyed, cut and sewn in England using European-sourced nylon and elastane, and sent from the brand’s base in London in totally biodegradable packaging.

You Swim Aplomb One-Piece, $99, available at You Swim

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