Set design for DFS

Set design for DFS
Source: https://www.pippajamesoninteriors.co.uk/life-of-a-stylist/set-design-for-dfs/

It’s been a busy few months at PJI Ltd and every day I’m grateful to have such great clients. These images are from a recent production where I created the set design for DFS . This is the part of my job that I absolutely love, forecasting trends and combining them with the clients products to produce commercial trend-led sets.

Each set housed the fabulous ‘So Simple’ collection, a range that simplifies the whole process of buying a sofa. Choose your style, size and fabric and bingo, you have your sofa! This is thanks to their new super speedy delivery service of just 4 weeks. 

The following images are from my discovery set and here’s what I had to say about it…

With the enduring popularity of mid-century modern style, it comes as no surprise that Terrazzo surfaces have soured in popularity and become a winning choice for interior savvy millennials. This composite material traditionally consists of gemstone like materials of marble, quartz, granite, and glass to evoke a playful appearance. With a fun and intricate button back detailing and soft blush pink tones, the Mya sofa is the perfect accompaniment to this trend led material. Check out their full range here.

A big thank you must be said to Romo who provided all the fabric and wallpaper for the shoot. Click here to buy this gorgeous Sapo wallcovering in Terrazzo.

Click this link to see my previous set designs for DFS

London based Interior Stylist, Pippa Jameson, styles for DFS So Simple range

London based Interior Stylist, Pippa Jameson, styles for DFS So Simple range

London based Interior Stylist, Pippa Jameson, styles for DFS So Simple range

London based Interior Stylist, Pippa Jameson, styles for DFS So Simple range

London based Interior Stylist, Pippa Jameson, styles for DFS So Simple range

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p align=”left”>Source: https://www.pippajamesoninteriors.co.uk/life-of-a-stylist/set-design-for-dfs/

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